Email Open Rate & Click Rate Calculator

Calculate email open rate, click rate, click-to-open rate and unsubscribe rate for a campaign. 🔒 Runs in your browser

Open rate–
Click rate–
Click-to-open rate–
Unsubscribe rate–
Formulas
  • Open rate = Unique opens ÷ Delivered
  • Click rate = Unique clicks ÷ Delivered
  • Click-to-open = Unique clicks ÷ Unique opens

How to use the Email Open Rate & Click Rate Calculator

  1. Choose your currency if the calculator uses amounts.
  2. Enter your own numbers in the fields (the examples are only a starting point).
  3. Results update instantly as you type.
  4. Check the formulas below the results, and copy the results to share them.

About this tool

Since Apple Mail Privacy Protection, open rates are inflated; click rate and click-to-open rate are more reliable signals of engagement.

Frequently asked questions

What is a good email open rate?

Typical newsletters see 20–40% opens and 1–4% clicks, depending on the industry and list quality.

Are my numbers saved or sent anywhere?

No. Everything is calculated in your browser; only your currency choice is remembered on this device.

Is the Email Open Rate & Click Rate Calculator free?

Yes. The Email Open Rate & Click Rate Calculator is completely free to use, with no sign-up and no limits on normal use.

Is my data safe?

Yes. This tool runs entirely in your web browser using JavaScript. Your text is never uploaded to our servers.

Does it work on mobile?

Yes, it works in any modern browser on phones, tablets and computers. No app to install.

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