CTR Calculator (Click-Through Rate)

Calculate click-through rate from clicks and impressions for ads, emails or search results. 🔒 Runs in your browser

Click-through rate (CTR)–
Formula
  • CTR = Clicks ÷ Impressions × 100

How to use the CTR Calculator

  1. Choose your currency if the calculator uses amounts.
  2. Enter your own numbers in the fields (the examples are only a starting point).
  3. Results update instantly as you type.
  4. Check the formulas below the results, and copy the results to share them.

About this tool

Click-through rate is the share of people who click after seeing your ad, search result or email. A higher CTR usually means a more relevant message.

Frequently asked questions

What is a good CTR?

It varies a lot by channel: Google Search ads often average 3–6%, display ads 0.5–1%, emails 2–3% and organic search depends on position.

Are my numbers saved or sent anywhere?

No. Everything is calculated in your browser; only your currency choice is remembered on this device.

Is the CTR Calculator free?

Yes. The CTR Calculator is completely free to use, with no sign-up and no limits on normal use.

Is my data safe?

Yes. This tool runs entirely in your web browser using JavaScript. Your text is never uploaded to our servers.

Does it work on mobile?

Yes, it works in any modern browser on phones, tablets and computers. No app to install.

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