CPC Calculator (Cost Per Click)

Work out your cost per click, click-through rate and CPM from ad spend, clicks and impressions. 🔒 Runs in your browser

Cost per click (CPC)–
Click-through rate (CTR)–
Cost per 1,000 impressions (CPM)–
Formulas
  • CPC = Ad spend ÷ Clicks
  • CTR = Clicks ÷ Impressions × 100
  • CPM = Ad spend ÷ Impressions × 1,000

How to use the CPC Calculator

  1. Choose your currency if the calculator uses amounts.
  2. Enter your own numbers in the fields (the examples are only a starting point).
  3. Results update instantly as you type.
  4. Check the formulas below the results, and copy the results to share them.

About this tool

Cost per click is the average price you pay each time someone clicks your ad. It depends on competition for your keywords or audience and on how relevant your ad is.

Frequently asked questions

How do I lower my CPC?

Improve ad relevance and quality score, target more specific keywords or audiences, add negative keywords and test new creatives.

Are my numbers saved or sent anywhere?

No. Everything is calculated in your browser; only your currency choice is remembered on this device.

Is the CPC Calculator free?

Yes. The CPC Calculator is completely free to use, with no sign-up and no limits on normal use.

Is my data safe?

Yes. This tool runs entirely in your web browser using JavaScript. Your text is never uploaded to our servers.

Does it work on mobile?

Yes, it works in any modern browser on phones, tablets and computers. No app to install.

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