CPM Calculator (Cost Per Mille)

Calculate CPM (cost per 1,000 impressions), or the budget you need for a given number of impressions. 🔒 Runs in your browser

CPM (cost per 1,000 impressions)–
Cost per impression–
Formulas
  • CPM = Cost ÷ Impressions × 1,000
  • Budget = CPM × Impressions ÷ 1,000

How to use the CPM Calculator

  1. Choose your currency if the calculator uses amounts.
  2. Enter your own numbers in the fields (the examples are only a starting point).
  3. Results update instantly as you type.
  4. Check the formulas below the results, and copy the results to share them.

About this tool

CPM ("cost per mille") is the price of 1,000 ad impressions. It is used to buy display, video and social ads, and to compare reach costs between platforms.

Frequently asked questions

What does mille mean?

“Mille” is Latin for thousand: CPM is the cost per thousand impressions.

What is RPM?

RPM (revenue per mille) is the publisher side: how much you earn per 1,000 page views or impressions.

Are my numbers saved or sent anywhere?

No. Everything is calculated in your browser; only your currency choice is remembered on this device.

Is the CPM Calculator free?

Yes. The CPM Calculator is completely free to use, with no sign-up and no limits on normal use.

Is my data safe?

Yes. This tool runs entirely in your web browser using JavaScript. Your text is never uploaded to our servers.

Does it work on mobile?

Yes, it works in any modern browser on phones, tablets and computers. No app to install.

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