Customer Lifetime Value (LTV) Calculator

Estimate customer lifetime value (CLV/LTV) in revenue and profit, and your LTV to CAC ratio. 🔒 Runs in your browser

Lifetime value (profit)–
Lifetime value (revenue)–
LTV : CAC ratio–
Formulas
  • LTV (revenue) = AOV × Purchases per year × Lifespan
  • LTV (profit) = LTV (revenue) × Gross margin
  • LTV:CAC = LTV (profit) ÷ CAC

How to use the Customer Lifetime Value (LTV) Calculator

  1. Choose your currency if the calculator uses amounts.
  2. Enter your own numbers in the fields (the examples are only a starting point).
  3. Results update instantly as you type.
  4. Check the formulas below the results, and copy the results to share them.

About this tool

Customer lifetime value is what an average customer is worth over the whole relationship. Comparing it with acquisition cost tells you how much you can afford to spend to win a customer.

Frequently asked questions

What is a good LTV to CAC ratio?

Around 3:1 is a common target. Below 1:1 you lose money on each customer; far above 5:1 you may be under-investing in growth.

Are my numbers saved or sent anywhere?

No. Everything is calculated in your browser; only your currency choice is remembered on this device.

Is the Customer Lifetime Value (LTV) Calculator free?

Yes. The Customer Lifetime Value (LTV) Calculator is completely free to use, with no sign-up and no limits on normal use.

Is my data safe?

Yes. This tool runs entirely in your web browser using JavaScript. Your text is never uploaded to our servers.

Does it work on mobile?

Yes, it works in any modern browser on phones, tablets and computers. No app to install.

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