Conversion Rate Calculator

Calculate the conversion rate of your website, landing page, store or campaign. 🔒 Runs in your browser

Conversion rate–
Visitors needed per conversion–
Formula
  • Conversion rate = Conversions ÷ Visitors × 100

How to use the Conversion Rate Calculator

  1. Choose your currency if the calculator uses amounts.
  2. Enter your own numbers in the fields (the examples are only a starting point).
  3. Results update instantly as you type.
  4. Check the formulas below the results, and copy the results to share them.

About this tool

Conversion rate is the share of visitors who complete the action you want. Small improvements compound: going from 2% to 3% is 50% more sales from the same traffic.

Frequently asked questions

What is a good e-commerce conversion rate?

Most online stores convert between 1% and 3% of sessions. It varies with traffic source, price and device.

Are my numbers saved or sent anywhere?

No. Everything is calculated in your browser; only your currency choice is remembered on this device.

Is the Conversion Rate Calculator free?

Yes. The Conversion Rate Calculator is completely free to use, with no sign-up and no limits on normal use.

Is my data safe?

Yes. This tool runs entirely in your web browser using JavaScript. Your text is never uploaded to our servers.

Does it work on mobile?

Yes, it works in any modern browser on phones, tablets and computers. No app to install.

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